Snapdeal strengthens its seller management systems

Snapdeal, India’s largest online marketplace has introduced new processes in its recently upgraded seller app to make its seller management systems more efficient. The refreshed seller interface backed by integrated analytics ensures concurrent screening for multiple financial transactions. This process leads to an efficient settlement cycle enabling swift reconciliation of accounts and faster payouts to sellers.

This process improvement is part of Snapdeal’s on-going focus on making seller side interactions frictionless and faster.

The new processes have enabled Snapdeal to detect and suspend the accounts of 23 sellers, who were found to be indulging in irregular business practices.

With the implementation of this process, seller payments processing will be faster and any disputes relating to financial and or product parameters will get flagged sooner and per well-defined parameters. This will improve the experience for both sellers and by extension for the buyers.

Anup Vikal, CFO, Snapdeal said, “Sellers are a crucial part of Snapdeal’s ecosystem and we believe that our sellers play a critical role in creating a great experience for our customers. We are continuously working towards creating an enabling environment for these entrepreneurs. At Snapdeal, we are extensively using technology to improve the experience for our sellers- our seller UI upgrades, including Sherpalo are continuing efforts in this direction. SD Advisors work very closely with their assigned sellers to assist them in conducting their business efficiently on our platform.  We are implementing data driven financial tools, which will help us execute faster and accurate payments and reconciliation cycles”.

In the last 6 months, Snapdeal has come up with a host of seller enablement initiatives, including improved user interface, Snapdeal Ads, SD Plus Service, SD Advisor and Capital Assist. All these initiatives are focused on helping sellers become more successful on its platform. Currently with a seller base of 2.5 lakhs, the company is well on track to achieve its target of 1 million successful online entrepreneurs.