Social media can be the most important weapon in a marketer’s arsenal, say experts

Social Media has become an integral part of our lives today. The usage of social media accelerated during the pandemic period and the growth momentum has continued since.

Today, Social Media Marketing is becoming a significant business opportunity and engaging with consumers. In 2023, social media marketing is characterised by a focus on authenticity, transparency, and purpose-driven initiatives. Brands are building genuine connections with their audience through transparent communication and behind-the-scenes content.

Influencer marketing has evolved to prioritise long-term partnerships with micro-influencers and nano-influencers, while personalised experiences and video content dominate the social media landscape. Social commerce has gained traction, augmented reality and virtual reality technologies are creating immersive experiences, and data privacy and security remain a top priority.

By staying adaptable and embracing these trends, brands can forge stronger connections and engage their audience effectively in the dynamic world of social media.

On the occasion of Social Media Day, which is observed annually on June 30, Adgully hosted its premier and industry-first Twitter initiative – #GullyChat – on June 28, 2023, which turned the spotlight on ‘Social Media Marketing - New trends and Best Practices for 2023’.

The discussion covered the importance of Social Media for brand success, amplifying reach and engagement on social media platforms, building an active and engaged community on social media, and much more.

The esteemed panel included some of the leading new-age digital stars, who are setting the future course for the industry:

Anushka Singh, Digital Marketing Head, Salud

Sagar Pushp, Co-Founder & CEO, ClanConnect

Aparna Joshi, Co-Founder and Chief Editor, One Native India

Jay Thakkar, Actor

Karan Nohria, Founder, Silly (Bar from Bombay)

Pradeep Kumar, CEO, NP Digital India

Dheeraj Bansal, Co-founder, Recode Studios

Ritesh Ujjwal, CEO & Co-Founder, Kofluence

While speaking on the importance of social media for brand success in today’s market ecosystem, Dheeraj Bansal oberved, “In today’s market ecosystem, social media plays a very important role in ensuring brand success. It serves as an invaluable platform for brands to engage and connect with customers globally. By giving direct communication, immediate feedback, and personalised interactions, social media empowers brands to gain insight into customer preferences and customise their offerings accordingly. In addition to that, it presents a cost-effective marketing avenue, allowing brands to expand their reach and promote their products or services to a wider audience. Also, social media increases brand visibility, increases brand awareness, and creates brand loyalty. By utilising the immense potential of social media, brands can enhance their reputation, drive sales and maintain competitiveness in today’s ever-evolving marketplace.”

Ritesh Ujjwal noted, “Social media has become an indispensable tool for brands in today’s ever-changing market landscape. It humanises your brand and forges a sense of authenticity and trust with the audience, ultimately enhancing their brand experience.”

Agreeing with him, Aparna Joshi said that social media is increasingly becoming a brand’s primary window to the world. Conversations start here, sampling happens and queries are resolved. With the rapid growth of social commerce, Joshi affirmed that “social media can be the most important weapon in a marketer’s arsenal”.

Along similar lines, Pradeep Kumar said, “Social media is vital for brands: it engages customers, boosts visibility, and targets marketing. It builds loyalty, offers insights, and helps you stay ahead of competition in today’s digital market.”

For Karan Nohria, social media is the lifeblood of brand success in today’s market ecosystem. It is the fuel that propels businesses forward, igniting visibility, fostering meaningful connections with customers, and sculpting a distinct brand identity that leaves a lasting impression.

“Social media is the creative outflow of a brand’s identity, with fast feedback and the right targeting of the audience,” noted Akansha Singh.

Sagar Pushp pointed out, “Years ago, television advertisements, especially with celebrity faces, were all the rage. That’s what the audience responded to. That’s how brands enamored consumers. Now, consumers are on social media, and that’s where brands need to be.”

“Nowadays everyone is an influencer. So, why not influence your brand with a few good ones?” asked Jay Thakkar, adding, “Social media increases the amount of exposure a brand receives and increases traffic. Social media also helps to develop loyal fans and generates leads.”