Social Media Sensation Khaby Lame says #Dream11PeDimaagLagaNa
International social media sensation Khaby Lame joined hands with the world’s largest fantasy sports platform, Dream11, marking his first-ever association with an Indian brand. Khaby created a short video skit with Indian content-creator, Viraj Ghelani, and in his trademark style called upon people to accomplish day-to-day tasks in a straightforward manner and use their brains to play on Dream11.
In the video, Ghelani is sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. Lame picks up a fry with his fingers and eats it, showing viewers how simple this is in his signature style, extending his arms with the inimitable facial expressions. Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ reiterating the brand’s message to put their intellectual might for picking a team on Dream11.
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The 21-year old took the internet by the storm with his easy-to-understand content by pointing at obvious solutions instead of using hacks. With over 46M on Instagram, Lame is the second most followed TikToker in the world, with 110M+ followers. Before Dream11, he has collaborated with several other sports brands including Formula 1 team Scuderia Ferrari and created content with top footballers like Paulo Dybala and Alessandro Del Piero. A sports fan himself, Lame has frequently posted about various sports and was recently even seen sporting an Indian football team jersey in one of his videos.
Dream11 has been one of the top IPL sponsors since 2019, and for the 2021 edition, launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai. Recently, Dream11 became the first-ever Indian brand to be featured in the Top-10 list of SportsPro World’s 50 Most Marketable Brands (50MM).