SOCIAL’s latest collaborations with Netflix and Spotify

SOCIAL, India’s favourite neighbourhood café, is thrilled to announce its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities. The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation. 

Spotify X SOCIAL: Marrying Music and Mixology

Ahead of Spotify’s biggest and most memorable moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped Cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house! 

#DisconnectToConnect with Netflix 

In partnership with Netflix, SOCIAL Offline is set to launch an exciting campaign centred around the film "Kho Gaye Hum Kahan." Embracing the theme of "Disconnect to Connect," this campaign will unfold across 41 outlets in key cities, including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries” on the house. 

Commenting on the partnerships, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality Pvt. Ltd. said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify double down on our commitment to reinvent and liven the social experience. From the enticing 'Disconnect to Connect' campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we're excited about working with collaborators and brands who want the audience break free and embrace the extraordinary.” 

#SpotifyWrapped Outlets will be available at:





New Delhi

Civil Lines SOCIAL

Hauz Khas SOCIAL



Koramangala SOCIAL

Indiranagar SOCIAL


Park Street SOCIAL

*The free #SpotifyWrapped Cocktails will be available till 25th December 2023, and the #SpotifyWrapped Menu will be available till 31st December 2023 

#DisconnectToConnect will be active in following outlets: 




Carter Road Social

Colaba Social


Versova Social

Goregaon Social

Chembur Social

Vashi Social

Thane Social

Vikhroli Social

Capital Social

Dadar Social

Malad Social

Powai Social

New Cuffe Parade Social

Nesco Social

Ghatkopar social

Khar Social

Palladium Social


Dwarka Social

Nehru Place Social

Cyber Hub Social

Vasant Kunj Social

Noida Social

Aero City Social

Civil Lines Social

IFC Social Gurgaon

Sector 85 Social

Saket Social

Hauz Khas Social


Whitefield Social

Churchstreet Social

Koramangala Social

Sarjapur Social

Indiranagar Social

New Bel Road Social

Hebbal Social

Nagavara Social


Viman Nagar Social

FC Social

The Mill Social

Koregaon Park SOCIAL


Sector 7 Social

Elante Social

*The #DisconnectToConnect campaign will run from 20th December 2023 to 4th January 2024 excluding 24th December 2023 and 31st December 2023


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