Sonam Kapoor encourages fun with colors in its latest campaign

In the last 5 years, the hair coloring market has seen an upward growth with women becoming more open to experimenting with their hair and using color beyond the concern of covering their greys. To celebrate the change in the attitude towards hair coloring and to encourage those who are still hesitant, L’Oréal Paris has released its latest campaign on Casting Crème Gloss range on its digital platforms. With this campaign, the brand wants to invite women to enter the joy ride by discovering fun with color. Conceptualized by McCann Erickson (India) Ltd, it features L’Oréal Paris ambassador Sonam Kapoor looking gorgeous as ever sharing the Joy of Coloring with her friends.

Commenting on the campaign, Raagjeet Garg, General Manager, L'Oréal Paris India, said “L’Oréal Paris is the #1 hair color brand in the world and a pioneer in the category. Our aim is to make women feel confident, look beautiful and believe that they're worth it.  With this campaign, we want to motivate women to discover the sheer joy of coloring, encourage experimentation and break myths linked to hair color. We're hoping that Sonam in this campaign, through her amazing and infectious joie de vivre will encourage consumers to indulge in their joy of coloring and be free of all concerns with our ammonia free, royal jelly enriched L’Oréal Paris Casting Crème Gloss."

On working for the campaign, L'Oréal Paris brand ambassador Sonam Kapoor commented, “Colors add joy to my days, I wouldn’t be able to imagine my life in dull black and white. It has such a beautiful way of inducing energy and life into everything it touches. Coloring my hair has made them look more glossy and beautiful but more so, it gives me confidence to indulge in my fashion choices and really play with my looks. I’ve been a fan of the process for years now. L’Oréal Paris Casting Crème Gloss is genuinely the best option for anyone who wants to try DIY hair color at home without worry. Its range of colors is beautiful and application is super easy. I would ask all women out there to join me and indulge in the joy of coloring and treat their gorgeous locks to a dash of happiness, because they are all ‘Worth It.”

L'Oréal Paris Casting Crème Gloss is free from ammonia and enriched with Royal Jelly that helps make your hair soft and smooth. Casting Crème Gloss also ensures that post coloring; hair is left revitalized with a glossy shine. Lasting up to 28 washes, the range is easy to use. For those who want to try coloring at home, it is a great option.

The campaign went exclusively live on Sonam Kapoor’s app on 10^th September and L’Oréal Paris’ social media pages and YouTube channel on 11^th September. It was shot, edited and produced in June 2016.

here is the link to view the TVC-  https://www.youtube.com/watch?v=IrtuKPNMNBY