Sony BBC Earth launches second edition of 'feel alive hours' in schools across India
After the astounding success of its first edition of ‘feel alive hours’, Sony BBC Earth, India’s premium factual entertainment channel, has brought back its exclusive on-ground property that aims to make students feel alive. Phase 2 of this differentiated experiential marketing activity will cover 200 schools across 4 cities – Mumbai, Delhi, Bangalore and Kolkata - and help students reconnect with nature amidst their busy schedule. The especially curated, insightful, educative and entertaining sessions encourage children to participate in fun science experiments, watch mind blowing, never seen before content on science, wildlife and adventure and win prizes. The channel is also installing a unique ‘Feel Alive Zone’ in each school. This zone is flooded with images and facts from some of the landmark shows like Planet Earth II, Blue Planet II, Dynasties, etc as a reminder for children to co-exist with nature. An idea born from a BBC Research about how being connected to nature makes one happy, the ‘feel alive hours’ received a phenomenal response during its 1st phase, from both, students and teachers. Sony BBC Earth urges everyone to be a part of the ‘feel alive hours’ initiative and help bridge the gap between urban lifestyle and the natural world. To nominate schools, give a missed call on 92230 92230.