Sony Entertainment Television joins hands with Gowardhan Ghee

Gowardhan Ghee, one of India's most trusted and beloved ghee brands, is pleased to announce a remarkable initiative in celebration of Vasubaras, preceding Diwali. In partnership with Sony Entertainment Television’s acclaimed reality quiz show, Kaun Banega Crorepati, Gowardhan Ghee has pledged to contribute 100 litres of their finest desi cow ghee for every correct answer in the Khushiyonwali Diwali episode, while the channel has pledged 100 kgs of rice and 100 kgs of wheat for every right answer in the account of Roti Bank Foundation. Started by a teacher in Bihar, named Ravi Shankar Upadhyay, the Roti Bank Foundation’s purpose is to eradicate malnourishment and hunger by providing quality food and nutrients to the needy. With this vision, today, over 200 people cook food in the ‘Maa Annapurna Community Kitchen’ every day and transport the same to multiple places.

Ravi Shankar Upadhyay, the founder of the Roti Bank Foundation, expressed his gratitude for the generous contribution, stating, "We are truly appreciative of Sony Entertainment Television and Gowardhan Ghee's commitment to making a difference in the lives of those who require it the most. The “1800” kgs of rice, wheat and ghee each will help us provide wholesome meals to countless individuals, creating a brighter Diwali for all."

Gowardhan Ghee has always been committed to quality, purity, and the well-being of its consumers, and this initiative aligns seamlessly with their values. By giving ghee to those in need, they are not only sharing the richness of their product but also spreading warmth and joy during this festive season.

Ms Akshali Shah, Executive Director at Gowardhan Ghee, expressed her enthusiasm for this unique initiative, saying, "Vasubaras is a day that holds great significance for families across India. We are happy to contribute to the joy of this day by making a meaningful donation on Kaun Banega Crorepati. We hope that this gesture inspires others to give back to their communities as well."

Kaun Banega Crorepati highlights the stories of the common man and their determination to win in life by participating in this prestigious gameshow. Speaking about how Sony Entertainment Television is celebrating the festival of lights in a meaningful way with its weeklong ‘Desh Ki Diwali’ episodes, each day representing a new cause and new theme, Neeraj Vyas, Business Head - Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster said, “We believe in fostering connections, and KBC is a format that unites us all, providing wholesome entertainment for families across the nation. Sony Entertainment Television and Gowardhan Ghee will together prove the power of collective efforts and contribute significantly to the noble cause of the Roti Bank Foundation, echoing the true essence of 'Khushiyonwali Diwali' in this episode, making the festivities brighter and more meaningful for everyone involved. This initiative further exemplifies our commitment to not only entertain but also create a positive impact on society. "

Tune in to watch Kaun Banega Crorepati Season 15, every Monday to Friday at 9.00 PM, only on Sony Entertainment Television