Sony Entertainment Television presents an empowering narrative with Kuch Reet Jagat Ki Aisi Hai

Bringing viewers content with a purpose, Sony Entertainment Television’s latest offering, "Kuch Reet Jagat Ki Aisi Hai" is a compelling drama that sees the homely, vivacious, and responsible Nandini, challenge the conventional Dahej Pratha that exists in our country. Shrouded in tradition, “dowry” is the price a woman pays with her dignity and Nandini’s stark demand - “mujhe mera dahej waapas chahiye”, paves the way for a story that matters. With this show, the channel promises to deliver an empowering narrative, with an aim to entertain as well as educate the masses with relevant issues that exist in our society. At the heart of "Kuch Reet Jagat Ki Aisi Hai" is Meera Deosthale's portrayal of Nandini and her character serves as a beacon of strength, challenging age-old beliefs that demean the self-respect of women.

Set in the milieu of Gujarat, the show puts the spotlight on Nandini, who has been raised by her maternal uncle and aunt, played by Jagat Rawat and Sejal Jha. Deeply rooted in tradition, Nandini respects her elders, she’s well-read, and is progressive in her thoughts. Her Mama has taught her to question what she doesn’t understand, and Nandini does so fearlessly. Actor Zaan Khan essays the role of Nandini’s husband, Naren Ratanshi, while actors Dharmesh Vyas and Khushi Rajpoot play the roles of her in-laws, Hemraj Ratanshi and Chanchal Ratanshi. Despite the backdrop of a seemingly content married life, the show chronicles her courageous journey as she takes a stand against her in-laws and the custom of dowry, unveiling a poignant tale of resilience and empowerment.

Neeraj Vyas, Business Head - Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster

"We are committed to delivering narratives that not only entertain but also inspire change. Through the introduction of a powerful character like Nandini, we aim to ignite meaningful conversations that catalyse social impact. Our approach is rooted in a deep understanding of the Indian consumer, and we believe that by presenting a story that captures the nation's attention, it will resonate strongly with audiences."

 JD Majethia, Hats Off Productions

“The dowry system is still a threatening reality, not just in rural India but in metropolitan cities as well. It’s got a new language now, “Humein kuch nahi chaiye, aap apni beti ko khushi se jo dena chaho woh deejiye”. Why do we value a woman’s life, her worth, against the amount of gold and gifts she brings in dowry?  Questions like these need to be raised again and again and our show aims to shed light on many such practices that are disguised as tradition. We are delighted to collaborate with a strong ensemble cast of actors who will deliver impactful performances in this story scripted by renowned writers that promises to strike a chord with viewers across the country.”

Watch "Kuch Reet Jagat Ki Aisi Hai" every Monday to Friday at 8.30 PM, only on Sony Entertainment Television.