Sony Ericsson announces first mobile gaming tournament "Be The Master of Games'

Adding a third dimension to the communication entertainment industry, Sony Ericsson has announced "Be The Master of Games', India's biggest mobile gaming tournament across 11 cities. Flagging off on June 24, the initiative will bring alive the immersive experience of the recently launched Xperia PLAY, the world's first PlayStation-certified smartphone powered by Qualcomm's Snapdragon mobile processor with integrated AdrenoTM graphics processor, bringing console quality gaming experience to end users. The tournament will be open for all ' from ardent gamers to corporate professionals, and even you!

The corporate gaming championship will be held across six cities ' Delhi/NCR, Kolkata, Mumbai, Chennai, Bangalore and Pune ' reaching out to more than 100 organizations. Endorsing the spirit of teamwork, "Be The Master of Games' will present an opportunity for employees to showcase their gaming skills, show teamwork and be a part of a national experience.

For those who love to game, this tournament will run across 44 Zapak Gameplexesin 11 cities ' Delhi/NCR, Chandigarh, Jaipur, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore, Hyderabad and Pune. Indian gamers will come together to compete for the title of "Best Gamer,' and will have the opportunity to live the revolutionary technology on Sony Ericsson's Xperia PLAY smartphone.

Elaborating on this announcement, Prasun Kumar, Marketing Head, Sony Ericsson India, said, "Taking experiential marketing to the next level, Sony Ericsson has collaborated with Zapak to create experiences around the Xperia PLAY. Consumers will be able to enjoy therich and vibrant ecosystem through this nationwide competition. Powered by Qualcomm's high-performance and power efficient Snapdragon mobile processor, Sony Ericsson's Xperia PLAY brings the best-in-class gaming experience on the phone."

Dr. Sandeep Sibal, vice president of Business Development for Qualcomm India and South Asia, said, "Qualcomm's highly integrated Snapdragon processor with embedded Adreno 205 GPU works to power the high-performance, console quality game experience on the Xperia PLAY with extended hours of game-play between charges."

A joint report by KPMG and FICCI, based on Indian Media and Entertainment Industry 2011, suggests that the Indian gaming industry is valued at INR 10.0 billion and is expected to grow at a CAGR of 31 percent to INR 38.3 billion by 2015. In addition, the report states that the mobile gaming segment might become a more competitive alternative to handheld consoles with INR 17.1 Billion earnings expected through mobile gaming by 2015.

As a game changer in the smartphone industry, Sony Ericsson has invested in not only revolutionary devices, such as the Xperia PLAY, but also in marketing campaigns that are engaging for the end consumer. This tournament is designed for users to have a "hands-on' feel of a Snapdragon-enabled gaming smartphone and in association with Zapak.com.