Sourabh Lohtia appointed as the Head of Marketing at PNB MetLife

Sourabh Lohtia has been appointed as the Head of Marketing at PNB MetLife with effect from May 1, 2023. He will be in charge of all the marketing activities at PNB Metlife; they include Customer Lifecycle Management, Product Marketing, Brand and Channel Marketing, Digital Marketing. He will also be leading the digital business growth of PNB Metlife through the website of the company. Sourabh has around 20 years of experience in the life insurance industry, and is a meaningful inclusion to the leadership team of PNB MetLife, as well as a trustworthy partner for his colleagues.

His vision and in-depth understanding of the market have been significant for the excellent results for the organisation. He has helped in achieving considerable growth, as being the Business Head of PMLI’s Banca Retail. He has previously been in leadership positions in some of the major life insurance companies such as Edelweiss Tokio, ICICI Prudential Life Insurance.

“I’m delighted to welcome Sourabh Lohtia, as the Head of Marketing. The strategic vision of Sourabh, and a track record of leading to a consistent increase in growth, will be a catalyst for fastening our efforts to be of utility to our consumers, with the provision of ingenious services and offerings at all stages of their lives. I have the confidence that he will be playing an instrumental role in assisting us to fulfill our goals in alignment with our purpose ‘Milkar Life Aage Badhaein’, stated Ashish Srivastava, the CEO and MD of PNB MetLife.

Sourabh Lohita said: “I feel honoured and thrilled to be joining PNB MetLife as the Head of Marketing. The Circle of Life Philosophy of PNB MetLife, matches with my personal opinion about the value that life insurance offers to the lives of individuals. I’m looking forward to support PNB MetLife’s journey as one of the key life insurance companies present in India.”