Spikes Asia joins hands with CAAAA

Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications has joined hands with The Confederation of Asian Advertising Agency Associations.

"It is an honour for us to have the support of the CAAAA. Their recognition of how important a role the Spikes Asia Festival has on the advertising and communications industry in Asia as a creative learning platform is paramount to us," said, Terry Savage, Festival Chairman.

Srinivasan Swamy, Chairman of CAAAA and Past President of the Advertising Agencies Association of India commented, said, "Asia has a long history with diversified rich cultural backgrounds. The Spikes Asia Advertising Festival is an event that highlights this richness by showcasing the best talent and work Asia produces as well as offering great inspiration and networking to those who attend; as such the CAAAA is delighted to fully support Spikes Asia which will impact on how the industry in the region evolves".

With more than 40% of the world's total population and 20% of total world advertising expenditure, Asia has grown into a large economic region with increasing importance. As such, the role of the CAAAA, which joins together the efforts of advertising associations in the Asian region, is to shape the future of Asian advertising agencies and through them, aims to be a catalyst to grow the advertising business itself.