SPN’s English Cluster spreads festive joy with innovative Christmas celebrations
Kickstarting the festive fervor this December, the channels from SPN’s English Cluster namely Sony BBC Earth, AXN, Sony PIX and Sony Le PLEX HD stormed the offices of media outlets across 5 cities – Mumbai, Delhi, Bangalore, Hyderabad and Kerala - to celebrate Christmas and New Year in an innovative way.
Adhering to their promise of premium entertainment, the English Cluster visited the offices such as Starcom, Lodestar, Group M, Hathway, Sun Direct, Madison, Zenith Optimedia etc to spread joy, cheer, love and laughs with an array of entertaining activities ranging from Christmas tree decoration contest to carol singing with Santa.
SPN’s English Cluster certainly has reasons to celebrate the year gone by. The general entertainment channel AXN is the category leader with 25% viewership share year-to-date; the channel is also the leading choice for women with 28% share - highest in the category for women viewership.
The premium portfolio is strengthened by the movie channels Sony PIX, home to Hollywood’s biggest premieres and blockbuster franchises like Fast & Furious, Despicable Me, Jason Bourne amongst others, and Sony Le Plex HD, that airs Hollywood’s most acclaimed & loved movies like Girl on the Train, Danish Girl and Nocturnal Animals to name a few.
The factual entertainment channel Sony BBC Earth has stayed true to its brand proposition of ‘Feel Alive’ by bringing the finest pureplay infotainment content for its viewers with spectacular visuals including the iconic series Planet Earth 2. The channel will also premiere the exemplary series Blue Planet 2 early next year.
Here’s wishing everyone a Merry Christmas and a Happy New Year from the most loved Sony English Premium Channels.
Tushar Shah, EVP and Business Head, English Cluster, Sony Pictures Networks India
“2017 has been a remarkable year for SPN’s English Cluster both in terms of marketing innovations and content. While we intend to achieve greater heights in the New Year, we wanted to utilize this festive season to celebrate the success of the year gone by with our partners.”
Love Guglani, Senior VP, Zennith Optimedia
“This was a great idea by team Sony to bring the Christmas tree and a singing Santa to our offices. What a great way to unwind! We look forward to many more of such activities. Thank you, Sony English Cluster.”