Sports Ministry, national sports bodies use Koo to create the Olympics buzz

In the run up to the largest and most prestigious sporting event in the world – the Olympics – the Ministry of Youth Affairs & Sports (@YASMinistry), Sports Authority of India (@media_sai) and Indian Olympics Association (@WeAreTeamIndia) have begun to drum up support for the Indian contingent on Koo. Founded in March 2020, Koo is a micro-blogging platform in Indian languages.

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The sports men and women who will represent India are the foremost in their fields. At this time, 14 sportspersons representing 7 disciplines are connected with their fans on Koo, sharing the hard work and discipline that goes into the making of an Olympian. Scheduled to be held in Tokyo between July 23 and August 8, 2021, the event will showcase 11,091 best-in-class athletes as they participate in 339 events across 33 sports. It is expected that 205 nations will participate in this edition of the Olympics.

Aprameya Radhakrishna, Co-founder and CEO, Koo, commented, “The motto for the Tokyo Olympics is ‘United by Emotion’. Never has the world awaited a sporting event as much as this one, especially with the backdrop of COVID-19 that continues to rock the world. Koo looks forward to being the platform on which the spectacular success of the Indian contingent in Tokyo are chronicled.”

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Mayank Bidawatka, Co-founder, Koo, added here, “It is a matter of great pride for Koo that both National sports bodies and eminent sportspersons have chosen on our platform. We hope to see many Indian athletes emerge as champions from this Olympics.”

Name	Koo Handle
Indian Olympic Association	https://www.kooapp.com/profile/WeAreTeamIndia
Sports Authority of India	https://www.kooapp.com/profile/media_sai
Ministry of Youth Affairs and Sports	https://www.kooapp.com/profile/YASMinistry

Sl. No.	Athlete	Sport	Koo Handle	State
1.	Manika Batra	Table tenis	manikabatra	Delhi
2.	Amit Panghal	Boxing	BoxerPanghal	Haryana
3.	Vikas Krishan Yadav	Boxing	vikaskrishanyadav	Haryana
4.	Ravi Kumar Dahiya	Wrestiling	ravikumar60	Haryana
5.	Deepak Punia	Wrestiling	deepakpunia_86	Haryana
6.	Sanjeev Rajput	Shooting	sanjeevrajput1	Haryana
7.	Manu Bhaker	Shooting	realmanubhaker	Haryana
8.	Rani Rampal	Hockey	ranirampal	Haryana
9.	Mirabai Chanu	Weightlifting	MirabaiChanu	Manipur
10.	Lalrem Siami	Hockey	lalremsiami30	Mizoram
11.	Simranjit Kaur	Boxing	Simranjitboxer	Punjab
12.	K.C. Ganapathy	Sailing	Ganavarunsail	Tamil Nadu
13.	Varun Thakkar	Sailing	Ganavarunsail	Tamil Nadu
14.	Elavenil Valarivan	Shooting	elavenil.valarivan	Tamil Nadu
15.	Sharath Kamal	Table Tennis	sharathkamal	Tamil Nadu

Available in multiple Indian languages, Koo enables people from different regions in India to express themselves in their mother tongues. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect with each other. Koo provides a stage for the voices of Indians who prefer to interact in Indian languages.