Sridhar Vs Sridhar: Give your digital gameplan a leg-up

Digital has now become the lead medium for branding; as per McKinsey, Digital is pegged to be about 63% of the overall global ad spend in 2022. The rapid transition to digital has accentuated the need to leverage digital in an effective and intelligent manner. The online and digital category has disrupted marketing and there is a growing shift in consumer behavior in recent times. Therefore, more thought needs to be put into planning and crafting brand communication in order to get the maximum mileage. 

With so much of data available on the consumer journey, brands today can cull out interesting and relevant insights to get their messaging accurate while communicating about their brand to their audience.

The fifth edition of Adgully’s Thought Leadership series will see Ramanujam Sridhar, CEO, Brand-Com, share his perspective and valuable insights on how digital transformation has made brands to think differently and effectively in their communication.

Ramanujam Sridhar is a communication consultant, author, columnist, teacher, trainer, cricket enthusiast and a passionate social activist. A postgraduate in Management from IIM Bangalore and an MA in Economics from Loyola College, Chennai. After completing over 25 years in the business and holding high-profile positions such as CEO of Pratibha Advertising (now Quadrant); Executive Director, RK Swamy BBDO; and Executive Vice President, Mudra Communications, Sridhar founded Brand-Comm in 1998. Brand-Comm is now part of Madison World.

Joining Ramanujam Sridhar will be Sridhar Ramanathan, who will be moderating the session. Sridhar Ramanathan is a leadership & Innovation Coach and partner of Ideas RS and a former director at Ogilvy & Mather.

Don’t miss out on this engaging conversation this Saturday, December 18, 2021 between 4.00 pm and 4.30 pm.

Click here to register now.