STAR CJ alive ventures into Mall Activation drive!

STAR CJ alive, India's premium home shopping destination, has planned mall activities at R. City, Ghatkopar to increase its brand presence, engagement and connect with its audience. The mall activities kick start from 11.30 am in the morning to 08.30 pm in the evening at R.City Mall, Ghatkopar on 9th and 10th April 2011.

The Channel offers a host of viewer interactive activities like the Dum Maaro Dum integration contest that would give the winner an opportunity to meet the actors Abhishek Bachchan and Bipasha Basu along with Shopping Games and STAR CJ alive Shopping Experience Demos.

The Dum Maaro Dum integration contest would look at inviting the audience to take part in a contest that would need them to answer a series of questions. The correct answers will be credited with gift vouchers and movie tickets of a special show from Star CJ alive. The Shopping Game would include a variety of games for participations like "Tol mol ke STAR alive ke bol..", "karo shopping dimag se..", "Khelo shopping khelo and quick on-the-spot shopping questions.

The Channel will also offer its viewers hands on experience with a shopping demo at its stalls. The viewer will experience by sitting in the comfort of home as they browse through various products on the LED screen. As for the Internet savvy participants, they will receive an online shopping demo of the latest products. Moreover, each participant will get discount vouchers from the Channel.

The Channel's association with Bollywood blockbuster Dum Maaro Dum, will see them releasing an exclusive audio and video promotion for the viewers of STAR CJ alive with the stars of Dum Maaro Dum who will be telecast on STAR CJ alive during the campaign period. The channel has also undertaken holistic promotions by engaging print, electronic and online media support along with a host of other outdoor promotions from across the city.

Apart from this, the Channel has most recently been involved in numerous out of the box promotions with their latest innovative addition being the iconic neon revolving logo in the Mahim Causeway area, which grabbed the attention of all passers by. In a unique and first-mover initiative, the Channel has associated with a Bollywood film like Dum Maaro Dum. This is another addition to the channels numerous activities towards increasing its presence and visibility among its audience.