Star Plus to launch three new shows - Wife Bina Life, Love U Zindagi and Pyaar Mein Twist

Riding high on the success of its refreshed brand promise of Rishta Wahi Soch Nayi, launched last year, STAR Plus, Star India’s flagship brand, enters the first quarter of 2011 with newer aspirations and renewed commitment to create meaningful entertainment for its viewers. With this it brings to you a complete makeover of the weekend slot with a slew of reality, comedy and drama with the launch of three new shows – Wife Bina Life, Pyaar Mein Twist and Love U Zindagi starting 29th January, Sat-Sun from 7-10 pm only on Star Plus!!

Whole reinforcing the brand promise through Ode to the Woman, Star Plus kick-starts this series of shows with Wife Bina Life – a show that pays a tribute to the woman who turns our house into a home. Her role as a homemaker with 24*7 duties and no salary or holidays is never acknowledged. She is taken for granted.  But this will change soon with the launch of ‘Wife Bina Life’ as men realize that it’s all work and no play being a homemaker!

The show will see average middle class men take up the challenge to be homemakers, while the women of the house go on a holiday. The BBC Worldwide cameras will follow these brave men as they struggle through the days, managing kids, kitchen and the household work that their women managed very diligently. They will know their children like never before, learn how tiring housework really is and, crucially, discover just how hard the woman of the house works to keep their worlds together. Hosted by Mini Mathur and Cyrus Sahukar, Wife Bina Life is filled with wit and humour, tears and tantrums. Above all, it nudges you to think and appreciate woman’s contribution in your life.

Along with this, Star Plus brings slew of exciting shows on Jan 29; ‘Love you Zindagi’ at 7pm, and ‘Pyaar Mein Twist’ at 10.00pm completing the much required weekend entertainment for its viewers 

‘Love You Zindagi’ will take us through a rich Punjabi tadka with Imtiaz Ali’s first ever television debut. The story revolves around a Punjabi girl called Geet who has a great zest for life. Her innocence, her clever ways of dealing with situations and her uncanny attitude and love for life will keep viewers hooked to the content.

Completing the series, ‘Pyaar Mein Twist’ produced by Neela Telefims is the first out and out comedy presented by STAR Plus. The story is about a husband and wife, who are poles apart and head over heels in love with each other and how this is perceived as a problem by people around d them who are conspiring to break their relationship. But will they succeed; will essentially be seen in this hilarious comedy. 

Along with the weekend line-up, Star Plus brings Maayke se bandhi…Dor. Starting from Feb 14 at 8.30 pm, this is a story of Avni, who chooses to continue supporting her parents financially even after her marriage. This show stirs you to question the societal norm, where a girl loses her right to support her parents by virtue of her marriage. Avni leads a change with Maayke se bandhi…Dor.