Star Plus uses internet, mobile to promote 'Mahayatra'

It seems channels are also going social and taking the help of social media to reach the audiences.

Now Star Plus is promoting its upcoming reality show 'Mahayatra¦ Rishton Ka Anokha Safar', the channel has kicked an elaborate online promotion.

The show is the religious adventure format and is being promoted heavily on mobile platform, extensive banner campaigns have been put on websites like yatra.com and indianrailways. The channel is targeting 4-40 age groups.