Star Pravah dons a new look and tagline!
Star Pravah has unveiled its new promise along with fresh content and a completely new look on 3rd February 2014. With 3 new shows to integrate its promise of Swapnanna Pankh Nave’ (Dreams have new wings), Star Pravah is looking forward to spearheading new phase of television entertainment in Maharashtra. Its brand promise is based on an in-depth research done with today’s Marathi women to understand their aspirations. Star Pravah aims at inspiring these Marathi women to achieve their dreams through inspirational story telling in various content formats.
Star Pravah’s new crystal logo along with its premium appeal brings along launch of 3 unique shows. The Supriya Sachin Show- Jodi Tujhi Majhi, will showcase that how behind every successful man, there is an equally successful wife. This show will showcase marital journey of some of the most popular celebrities in Maharashtra along with their wives. Be Dune Daha is a light hearted take on two single parents coming together as a couple which in turn becomes a huge family of 10. Lagori- Maitri returns is a refreshing look at group of 5 girls re-building their friendship and their lives post marriage. Apart from this, new brand promise will also take shape in current offerings like Mansicha Chitrakar Toh, Madhuri Middle Class, Swapnanchya Palikade, , Devyani, Durva, Pudcha Paul and Lakshya.
Mr. Jayesh Patil, Creative Head, Star Pravah, speaking about the brand refresh said, “It was important for us to understand the ‘progression’ of Maharashtrian woman and inspire her to achieve her dreams. The research helped us to build the new tagline, philosophy behind the programming strategy and develop content that is most relevant to today’s Maharashtrian woman and our evolved target segment. It was the right time to infuse freshness into the brand which not only reflects the true essence of our identity but also showcases the relationship we share with our audiences.