Star Sports whips up #SabseBadaMoh for India-Pak ICC Champions tie
Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India-Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On Sunday, June 4, 2017, India will play Pakistan in Group B of ICC Champions Trophy 2017 at Edgbaston in Birmingham. The match will be aired live on the Star Sports network.
The TVC, titled “#SabseBadaMoh”, has been conceptualised by Star Sports’ creative communications team and revolves around the fascination of fans with India-Pakistan cricket. The film showcases how a fan can willingly abandon any materialistic possessions and desires to attain moksh, but cannot miss the cricketing action between India and Pakistan. The fans just cannot afford to miss the live action between the arch rivals.
This TVC builds on the successful films – ‘World Cup wali feeling’, ‘Har Koi Dekhega’ and ‘Matrabhasha’, and is part of the #ChampionsKaWorldCup campaign launched by Star Sports for the ICC Champions Trophy 2017.
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”
Set in scenic Ladakh, the film opens with a monk reading a story in a newspaper about a young businessman giving up his worldly possessions. Soon after, he sees the same man, dressed in a suit, stepping off a helicopter and walking towards the monastery. The film cuts to the man in various facets of his life, parting with his treasured belongings. Even after achieving all the success in the world, something is amiss in his life and he embarks on a quest to attain moksh. At the monastery, the man is on the verge of embracing the life of a monk starting with shaving-off his head, when a gust of wind flips a newspaper with the headline – India vs Pakistan clash at the ICC Champions Trophy on June 4. Next we see that the man races out of the monastery to catch the most-awaited match of the year between India and Pakistan.
Ending on an emphatic note, the film states- “Yeh moh kabhi nahi chhutega”.
Watch the TVC:
Creative Agency: Star Sports Creative Communications Team
Production House: Red Ice Films
Film Director: Shimit Amin
Music Director: Hanif Shaikh