Starcom bags digital mandate of P&G brands worth more than Rs 100 crore

Starcom, a Publicis Groupe India agency, has secured digital mandates for numerous P&G brands, including Gillette, Olay, Old Spice, Pampers, and P&G Shiksha.
Sources confirmed to Adgully.
GroupM was the business's incumbent.
According to the sources, the ad expenses are well in excess of Rs 100 crore.
Starcom secured this business in a very competitive multi-agency competition against other major networks.
The firm has been entrusted with the end-to-end digital mandate for all of Procter & Gamble's digital-first brands, including digital planning, buying, and activation.
The mandate also includes search responsibilities for well-known brands including Head & Shoulders, Ariel, Tide, Oral B, and Vicks.