Stringing Multiple Data services into One through Airtel Black

Even in these difficult times, Ram Madhvani's company, Equinox Films, continues to pursue their passion for filmmaking and interacting with their audience through creative content. In the ever-changing world of advertising, Equinox films, the ace advertising production house, has always provided their clients with ground-breaking commercials, be it Glucon-D or Vivo IPL or Good day Cookies or recently the Airtel black.

Equinox has been providing brands with unique and powerful advertisements that have a higher influence potential. A harried man is shown in a recent Airtel black advertisement, listening to complaints from his family members one by one about unresponsive cable tv guys, wifi range, phone bills, and slow internet. He responds calmly and asks them to wait while he deals with the situation. Then he introduces himself as the House's CEO, which stands for 'Chief Everything Officer.' The voiceover claims that he is not to held responsible, and that all of your bills and services can be managed with a single plan and a customer relationship manager. With Airtel Black, Chief Everything Officer become Chief Enjoyment officer.

Speaking with Adgully about the ad film, Ram Madhvani, a critically acclaimed film director and the director of this DVC, said, "It's always a satisfying experience when Airtel and Taproot reinstate their faith in Equinox and me. The new Airtel campaign offers a new hassle-free product, Airtel Black. It's a product that can enable the family to spend more time with each other and allow Airtel to handle the smaller tedious tasks that take up our day. Aggie and Yogesh wrote a relevant script that was director-proof and made my job simple."

Adding further about his experience working for the ad, Madhvani added, "Though it's a good shoot, with the threat of rain and the fear of COVID behind us, nothing is simple. The entire team did a wonderful job as usual, in planning to cover us against a rainy day and maintain the safety of our crew and cast. Our lovely cast made sure that our film was charming and warm. Our Production Designer, DOP, and food stylist made sure our film was most edible (pardon the pun)."

He continued, "With the team by my side, all I had to was make the film honest and real and find the best way to tell the viewer about how Airtel Black can make their lives so much easier. So that every person can value a family Sunday. The same way I do. Here’s to being Chief Enjoyment Officers."