Sunburn 2011 all set to blaze the sands of Goa

Get ready to get Sunburnt tomorrow! Yes, the most awaited Sunburn festival has got the nod from the government and will be held as per schedule. In a press conference held today at the venue, the Percept Management shared the news with media that all the permissions for hosting the festival had been received from the Government.

The day has finally arrived when Sunburn, Asia’s premiere electronic dance music festival, sets off to give the world the ultimate lifestyle experience. Right in the middle of the fabulous venue created by the organizers, Mr. Shailendra Singh, Joint MD, Percept Limited and Mr. Harindra Singh, Vice-Chairman & MD, Percept Limited announced that the permission had been granted by the Government.

“We have received all the approval from the Government right now. So the festival will be held as per schedule.” said Mr. Shailendra Singh, Joint Managing Director, Percept India.

 At the conference:

·         First, the Lucera-Sunburn Trophy was launched as a stunning, stylised rendition of the ‘Circle of Life’, the eternal cycle that commences when something new comes into being. An elegant Sunburn logo rests at the core of the Circle, reflecting freshness, vibrancy, youthfulness and vigour. The trophy is crafted by Lucera, the lifestyle retail arm of Gitanjali, in elegant Swarovski Crystal Elements.

·         Sunburn announced the launch of the Sunburn Official anthem to reveal the song that reflects the ultimate lifestyle vibe of the festival.

·         The Artists line up was also unveiled

·         The limited edition of Sunburn Chopper bike created by Vardenchi was unveiled to Goa. In addition it was also unveiled that a 3 member team from Vardenchi will put together the Sunburn Chopper from scratch right at the venue over 3 day. The official booking for bikes also began today. The bike was launched earlier in the month in Mumbai with starlet Neha Dhupia and Mr. Shailendra Singh.

·         The 7 different stages and the concept behind each was also unveiled.

 Talking at the kick off of Sunburn 2011, Shailendra Singh, Joint Managing Director, Percept Limited said, “Sunburn is the face of electronic dance music in Asia, as it completely understands the vibe of the dance music scene. With the festival entering its fifth edition, we are going to make the experience of our Sunburn fans bigger and better. With the support of our loyalists all over the world, we have managed to make the sound of Sunburn only much louder year by year. We promise to repay their support with the ultimate lifestyle experience courtesy Sunburn.” 

 Mr. Singh also unveiled the elaborate venue layout as Sunburn this year is spread over twice the size as last year, along with the various safety, security and CSR measures.

·         The facilities of extensive parking & traffic- control arrangements was outlined with 5 Parking grounds, 8 shuttle buses, 150 volunteers, 2 towing vans, and 12 traffic wardens. This will be managed with dedicated support from the Goa traffic police.

·         The stringent security measures were outlined where male and female guards, security supervisors, metal detectors, sniffer dogs, etc. with a total of 1305 personnel will be working to give you a secure Sunburn experience.  A network of 100 CCTV cameras and 8 watch towers with security guard & communication will aid the security officials to monitor crowd behaviors.

·         There are women-specific facilities like ladies-only bars for the first time ever.

·         With a team of 162 medical professionals on call, they have tied up with Vintage Hospital to provide all forms of medical assistance. Along with a large team of nurses, doctors and stretcher boys, they will also have jeeps, first aid booths, stretchers and medical centers spread across the venue.

·         The convenient and well-spread emergency entry and exit points were outlined, along with the spread of fire brigades and extinguishers

·         The Sunburn “Leave no Trace” initiative in partnership with NGO United is a step towards being more environmentally responsible. Along with recycling garbage cans for plastic, glass and other items, people can donate and borrow books at the “Leave no Trace Library”, promoting reusing of paper.

·         Extensive food waste management initiatives have been taken, where the different types of waste will be sorted by skilled recycling staff and volunteers.

Another major focus for Sunburn is to engage with its consumers on the digital medium. Here, it takes its brands association to the online platform to create unique yet innovate platforms to engage with the fans.

·         For instance, the “Spin God”, a contest in association with Lenovo for upcoming DJs to showcase their mixing talents using the unique Lenovo DJ Star application software.

·         In addition, the ‘Capture your Sunburn’T Moment in association with Canon contest encouraged fans to post your best memorable moment at a party, festival, gig or celebration anywhere in the world that made you feel SUNBURN’T and you can end up winning amazing gifts from Canon and Sunburn. 

·         Sunburn has continued their long-term association with Book My Show, who has been their ticketing partner for the past 5 years. They have also continued their strong ties with Red Bull, Absolut, MTV, Vh1 and Party Hard Drivers.

·         This year, they have also nurtured association with YouTube/Google, 7UP, Colgate Plax, Budweiser, Mint-O GOL/ITC and Panasonic.

 As a property that has grown consistently at a fast pace over a short span of 5 years, Sunburn is expanding the brand across business verticals. Along with a roll out of major merchandizing plans, Sunburn is looking into re-enforce its positioning in the lifestyle space with cafés, bars and clubs across key metros in India. Percept is also looking at taking the Sunburn experience to global destinations like Bali, Sri Lanka and Dubai.

 With the biggest names to grace the sands of Candolim including headliners Axwell, Above & Beyond and Gabriel & Dresden along with Infected Mushroom, Markus Schulz, Nic Fanciulli, Moguai and Michael Woods, this is sure to be a fantastic out-of-the-world experience to one and all who are part of the Sunburn experience. Currently in its fifth year, Sunburn 2011 is back with a resounding bang as it promises to pump up the temperature to new heights! Also, for the first time, Sunburn is throwing the ultimate after-parties with “Sunburn Afterburn” parties! MatZo, Pete Gooding, Sanjay Dutta, Arjun Vaghale, Audiogramme and many more will spin their best at four special venues across the beaches of Goa.

This 2011, Sunburn, the definitive and Asia’s biggest electronic dance music festival, is back to reignite the Goa sands with the ultimate lifestyle experience.