Sunil Lulla to move on from Balaji Telefilms

Sunil Lulla, Group Chief Executive Officer, Balaji Telefilms Ltd, has decided to move on from the organisation, it is learnt from industry sources. He had joined Balaji Telefilms in May 2018 and has been overseeing the businesses of Television Content, Feature Film Content as well as its SVOD OTT service ALT Balaji and other allied services. 

Prior to joining Balaji Telefilms, Lulla was Chairman and Managing Director, of Grey Group India, where he was responsible for the agency and its affiliates operation in India. 

Over the last 24 years, he has notched up extensive experience in building brands and businesses, having worked with a number of start-ups and turnaround businesses. Lulla has worked with media, entertainment, internet technology and television broadcast. 

He had earlier worked with Times Television Network, where he was Managing Director and Chief Executive Officer. He had helped start, shape and develop the Times Television Network (owned by the Times Group) which includes ET Now, Movies Now, Romedy Now, Times Now and zoOm. 

He was also Executive Vice President with Sony Entertainment Television, where he worked for three years and oversaw the operations of the flagship channel, SET, programming, marketing, with responsibility for its P&L.


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