Surreal Design Studio’s Ramadan installation a showstopper at LuLu Kochi

Surreal Design Studio, South Asia’s leading outdoor Décor studio has created an exquisite Ramadan installation art at LuLu Mall, Kochi. Standing true to its name - ‘The Ramadan Jewel’, the larger-than-life masterpiece which stands tall with 25-feet-high with a 20-feet width is a gem that adorns the LuLu mall on the pious occasion.

With an authentic Islamic design, patterns, and motifs, reflecting the sacred geometry and artisanal excellence, ‘The Ramadan Jewel’ is a true epitome of the Islamic architecture. Large sacred motifs of the crescent moon and star have been partially hidden behind a latticed screen that amplifies the curiosity around this majestic view.

Strategic placement of lights brings the entire structure alive, accentuating the white, gold, silver and blue-coloured elements beautifully. While the amplified azure moon steals the show with its sheer size, colour, pattern and detailing, Arabic lanterns around the statement installation add drama and create an ambience of grandiose. 

Mr. Rahul Soni, Founder, Surreal Design Studio, said “Décor today is crucial for public spaces as it sets the right mood and installations become the nerve center of activities and campaigns. It becomes the converging spot for guests to interact and engage. We use public spaces to tell a story and take visitors on a journey of grandeur and aspirations. At Lulu Mall Kochi, we have been thorough in our execution with the ‘Ramadan Jewel’ and have ensured the highest standards of finishing and quality,”.

Ameya Kankonkar, Co-founder, Surreal Design Studio, said, “Our designs are meant to transform spaces into highly imaginative experiences. Within the realm of Public Spaces, Installations are a great way to draw crowds and ensure engagement. With this in mind, we at Surreal Design Studio are constantly innovating with design and technology implementation to create enhanced experiences for our visitors in public spaces”

With two years of pandemic behind us, festivals and celebrations are once again encouraging people to rekindle their excitement to step out and find joy in public spaces. The Ramadan Jewel has become the centre of attraction among the visiting audience at the mall. The Installation is an experiential dive into the senses for the million-plus visitors stepping-in every week.

This Ramadan season, Surreal has also brought to life the Ramadan celebrations for Zalatimo Brothers across 7 of their stores in Amman, Jordan. Their international Ramadan project is inspired by Jerusalem’s Islamic shrine ‘Dome of the Rock’. The installation encompasses the purity and richness of the monument in the theme. The crescent moon during Ramadan has a very significant symbolism, thus Surreal has created installations inspired by the beautiful crescent moon using mirror chips and glass crystals. The idea here is to create an enchanting and holy experience for shoppers.

 From just simple decorative ideas In retail spaces to now relying on awe inspiring installations, the Outdoor Décor industry in India has certainly progressed immensely.

From including the latest in LED technology, audio, sensor-based interaction and AR/VR, modern day Installation art has taken a whole new meaning. In the post pandemic era with an uptick in social gatherings, Public Space installations again occupy a pivotal role in creating retail consumer experiences.

People nowadays want to be transported into an imaginative space and experience world-class décor. In this regard Surreal is taking every step in the industry to disrupt ideas and create amazing sights and experiences.  

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing