Sustainable business model needs to ensure ecommerce success: eBay India's Muralikrishnan B

India Head, Muralikrishnan B, has emphasized that sustainable business models are necessary to ensure the continued success of ecommerce in India. He is of the view that "e-Commerce companies that are able to focus on sustainable business models and the ability to manage scale would win in the long run."

It is increasingly being realized that both the business ecology as well as the business models have to be innovative and sustainable in order for ecommerce to make a real impact in India. Talking about the innovations in business ecology, Dhruv Shringi Founder and CEO, Yatra.com and Vice Chairman of Internet and Mobile Association, said, "Innovations in the digital payment space will prove to be a major driver of growth for e-commerce in India". According to Subho Ray, President of the industry body Internet and Mobile Association of India, innovations and sustainability are not too far too seek, "the idea is to get under the skin of the consumer which can be done once ecommerce moves into utilitarian and recession free areas such as education and healthcare"

The debate on ecommerce would continue with top ecommerce leaders participating at the India Digital Summit organized by the IAMAI on 18 and 19 January in New Delhi.

According to a report of the Internet And Mobile Association of India (IAMAI), the current market of e-commerce in India is around US$ 10 billion. But with different levels of adoption, the e-commerce market has the potential to grow anywhere between US$ 70 billion ' US$ 150 billion under one scenario and at another level it can grow between US$ 125 billion ' US$ 260 billion by 2024-25.