banner image banner image

Swatch Big Bold Bape: The World launched in India

When it comes to legendary streetwear brands, A BATHING APE’s legend precedes it. Swatch is proud to announce a collaboration with BAPE®  through the release of six limited watches where street culture meets innovative Swiss watchmaking!

Founded  in  1993,  A  BATHING  APE®   –  also  known  as  BAPE®   –  is  commonly  credited  as  one  of  the first-ever true streetwear brands and a pioneering label in street culture. Swatch and BAPE®  show their love for a globalized world with the launch of six new limited-edition watches dedicated to their favorite (mega)-cities and the globe. Bern, London, New York City, Paris, Tokyo and the entire planet: here we come!

The newest SWATCH BIG BOLD product line, a statement piece boasting a striking 47mm watchcase, serves as a daring canvas for this limited-edition collection. All six models feature a newly designed signature BAPE  camo pattern as well as the Ape Head logo on the hour hand and the lower strap, while  the  enhanced  Swatch  logo  is  invocative  of  the  watchmaker’s debut  in  the  1980s.  The five city watches are numbered and limited to either 983 or 1993 pieces, paying tribute to each brand’s respective birth year. Together with the sixth model BIG BOLD BAPE The World, this limited-edition collection shouts out to big personalities, celebrating the world, diversity and time.

Out of the 6 watches in the collection, only BIG BOLD BAPE :THE WORLD is launched in India

Available: Only at Swatch Exclusive store in Palladium Mall, Mumbai


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing