Swiggy- HDFC Bank Credit Card announces digital campaign ft. Viraj Ghelani
Swiggy, India's leading on-demand convenience platform has launched an innovative campaign to promote the Swiggy HDFC Bank Credit Card. The campaign features a viral video titled "It's Raining Cashback on Swiggy HDFC Bank Credit Card," starring popular comedian and influencer Viraj Ghelani. In the video, Ghelani playfully pretends to pickpocket unsuspecting pedestrians, only for them to panic and check their pockets. Upon checking, they are pleasantly surprised to discover rewards in the form of cash and the Swiggy HDFC Bank Credit Card.
Turning the negative connotation of pickpocketing on its head through the use of humor and surprise, the video effectively communicates the message that using the Swiggy HDFC Bank Credit Card is like getting an unexpected surprise in the form of rewards and savings with every purchase.
The Swiggy HDFC Bank Credit Card offers a range of benefits:
- 10% cashback on Swiggy spends, covering food delivery, quick-commerce grocery delivery, dining out, and more.
- 5% cashback on shopping across leading e-commerce platforms and branded websites.
- A complimentary three-month Swiggy One membership for new cardholders, unlocking exclusive benefits such as free deliveries, special discounts, and priority access to new features.
- Cashback credited in the form of Swiggy Money, which can be conveniently used across Swiggy's platform for various transactions.
- A user-friendly application process through the Swiggy app or online platform.
The Swiggy HDFC Bank Credit Card is a co-branded credit card that combines the convenience of HDFC Bank's trusted banking services with Swiggy's customer-centric approach. With its focus on rewarding users for their everyday transactions, the card has quickly become popular among consumers who seek value and benefits from their credit card usage.
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