Taboola appoints Kanika Mittal as Country Manager

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced continued growth for Taboola India. Taboola is a market leader in India with partnerships across major publishers in the country, including India Today group, NDTV, Zee Group, The Indian Express, ABP, and Network18. In September, Taboola India celebrates its monumental milestone of 10 years in the market, with a gala event in honor of key publishers and advertisers and strengthening of its leadership team.

To spearhead and further accelerate Taboola India’s recent momentum, Taboola has appointed Kanika Mittal as the new Country Manager for Taboola India. With over 19 years of visionary leadership and a demonstrated history spanning Digital, Tech, e-commerce, Retail, and Consumer Goods, Kanika brings a wealth of experience to her new position, marked by a proven track record to drive growth, and implement strategic initiatives in the digital landscape. 

Assuming her new role as Country Head for Taboola India, Kanika Mittal will shoulder the responsibility for our Indian operations, with a primary objective of propelling revenue growth and solidifying our cherished partnerships. Furthermore, Kanika will take a central role in nurturing and expanding Taboola's publishing partnerships in India, actively contributing to their trajectory. Her multifaceted responsibilities extend to elevating Brand, Reputation and Culture with a focus on Growth to contribute to the organization's overall success.

As the Former Country Head at Twitter, she drove revenue growth, cultivated a high-performance culture, and fostered cross-functional collaboration. Her notable achievement includes spearheading the "India 5X by 2025" initiative, propelling India towards exponential revenue and audience growth. Previously, as Country Marketing Director at Reebok (adidas group), she successfully repositioned the brand into a premium fitness label, championed an Omni-Channel, Digital First Approach, and pioneered a groundbreaking women's-first movement with #FitToFight. 

Kanika advocates for purpose-driven brands, founded D.E.A.R. Indiya, curated The Enchanted Festival of Stories, and authored "The Adventures of Sugi & the Banshee." which is now an Amazon Bestseller. She's received accolades for digital, business and brand leadership, and she was actively involved in mentorship through organizations like the Marketing Society in India and the Vedica Scholars Program for Women.