Aazmeen Kasad

After two decades, the IRDAI has proposed a modification to its regulations on advertising insurance products in India. What are the existing....

The Ministry of AYUSH issued an advisory on January 19, 2021, prohibiting misleading ads and claims of classical ASU drugs. What are ASU drugs? Part....

Post the Coronavirus pandemic, a major shift that has come in consumer behaviour is the fact that they are relooking at the ‘Nutritional....

The past few days have witnessed people across the world looking for alternative options if their privacy is likely to be infringed. Why should this....

The Indian Food regulator notified changes to the regulation on Trans Fats in the last week of 2020. What are Trans Fats? Part 21 of the series of....

Infant Food products are increasingly seeing growing regulation in India. The FSSAI recently notified its regulations on Infant Food on December 4,....

We are witnessing a surge of Fortified Food products on the shelves in our stores in India. What are ‘Fortified’ food products? Are they....

Organic Food products have seen an increasing demand in the past decade globally. What are ‘Organic’ food products? Are they regulated in....

Why has the word ‘Natural’ become so relevant to marketers globally while marketing their brands across a range of food, beverages,....

Why do food product marketers use the word ‘original’ to market their products? Why does the government feel the need to regulate the use....

‘Purity’ in food products is a much desirable claim. It is oft used by many food business operators while marketing their products. But....

‘Sugar-free’ and ‘No added Sugar’ are claims increasingly seen on labels of food products. Do the two kinds of claims mean....