Social Media has become an integral part of our lives today. The usage of social media accelerated during the pandemic period and the growth momentum....
“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers,....
In the early phases of one's profession, one must have a certain mindset. Women must think strategically as well as practically. To put it another....
The pandemic disruptions have forced businesses and leaders to undergo several changes and rethink some set goals and visions. The accelerated....
Social Media has become an integral part of our lives today. The usage of social media accelerated during the pandemic period and the growth momentum....
“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers,....
In the early phases of one's profession, one must have a certain mindset. Women must think strategically as well as practically. To put it another....
The pandemic disruptions have forced businesses and leaders to undergo several changes and rethink some set goals and visions. The accelerated....
The pandemic disruptions have forced businesses and leaders to undergo several changes and rethink some set goals and vision. The accelerated....
While the year 2020 was a washout due to the severe disruption brought about by the global pandemic, the year 2021 saw businesses fighting back to....
The pandemic crisis, which has severely disrupted economies and businesses globally, has seen widespread job losses and salary cuts. The recovery....
With growing consumption of content on OTT platforms – over 70% Indians are watching OTT content for 4 hours, as per a report by Mediasmart....
The last one and a half years have seen a severe disruption in business operations due to the global pandemic. During this period, we have also seen....
OTT platforms have been changing the content consumption game, more so during the long months of lockdown. Affordable smartphones, high speed....
Social commerce is much more than just selling to customers via social media channels. Consumer buying behaviour has undergone a lot of changes in....
After a devastating second wave of COVID-19 infections across India in the first half of 2021, the country is on the path towards recovery. The....