According to media reports, German multinational pharmaceutical and life sciences company, Bayer has called for a global media review. Estimates put....

GlaxoSmithKline (GSK) concluded its global media review yesterday and selected Publicis Media as its global Media Agency of Record according to media....

Godrej & Boyce (G&B) has announced a review of their media account. G&B believes that the time is now right to look at newer ways of....

CPA from being one of the key currencies of measuring RoI, has become a point to ponder for the media fraternity. The abbreviation is now perhaps....