Bayer kicks off a global media review

According to media reports, German multinational pharmaceutical and life sciences company, Bayer has called for a global media review. Estimates put the media duties for the pharma company at $800 million. Incumbent agencies handling the account are WPP and PHD.

Pharma, wellness, and healthcare categories have seen an enormous traction during the first and second waves of the Covid-19 pandemic.

Agencies such as dentsu, IPG have been invited for the media pitch, claim reports.