Allegations of plagiarism have hit ad land once again. This time, in the centre of controversy are campaigns by two male innerwear brands – Lux....
Rediffusion partners Diwan Arun Nanda and Ajit Balakrishnan, who have held 50 per cent stake each in the agency, have decided to step back from....
India’s decisive and inspiring win against Australia at the Gabba, which helped the team clinch the series 2-1, has been hailed as the greatest....
World-leading conversational AI agency VERSA is to partner Mogaé in a joint venture. Announcing a Diwali India launch, VERSA said its....
Veteran adman, media entrepreneur and author Dr Sandeep Goyal has used his lockdown time well, coming out with his 7th book – ‘Future....
The latest instance of TRP manipulation has opened up a can of worms again. Top executives of Republic TV, including CEO Vikas Khanchandani, were....
Guru - Shishya bond is one of the most precious and pure bonds. A true student doesn’t need a specific day to celebrate his Guru’s....
The way brands interact with audiences on social media is distinctly different from other platforms, including digital. While promotional offers,....
In the online space, brands are using every trick in the book to build a lovable brand personality that users can cheer for. Dunzo has created a....
These are testing times for everyone. But it is at such times that creative minds rise above the noise and tears, and bring forth messages of hope....
When Mogae Media launched its revolutionary StarStar (**) call-to-action service in the second quarter of 2016, getting big brands to start using it....
The 4G network is changing the way India consumes content, buys products and service and even the way we work. The number of 4G SIM cards is....
