Neeraj Vyas

All about TikTok as a business platform for brandsTikTok, the short video sharing app from Bytedance, has been on a roll in India. The app has been....

Sony SAB has been struggling with being perceived only as a comedy channel, that too one that focuses on sitcoms. Neeraj Vyas and Vaishali Sharma....

On the back of strong growth numbers and taking its role as the ‘happiness enabler’ further, Sony SAB is now ready to redefine itself....

The past few weeks have seen some rapid developments taking place at BARC India as well as its decisions on landing page, outliers and now its....

Did you know, Muna Bhai MBBS was first offered to Shahrukh Khan and Sanjay Dutt was supposed to just do a cameo in the film? Or that the main reason....

Sony SAB has been making a shift from being a pure comedy channel to providing a more holistic happiness narrative and is exploring new themes like....

Contract Advertising recently bagged the creative mandate for Sony SAB and will be handling all their creative duties, which include brand and show....

Stepping out of its usual fare of comedy shows, SAB TV is all set to take viewers on an adventure with the launch of ‘Aladdin: Naam Toh Suna....

Moving beyond conventional storytelling and show formats, Sony SAB has announced the launch of its stellar Weekend Programming starting 21 July 2018....

When five young people with completely different personalities work together in one space it is bound to create some competition as well as some....

Indian culture is enriched with many ancient tales and fables. We have all enjoyed reading some of these legendary stories which have stood the....

To Go-Beyond simply being ‘curators of good music’, Sony MIX and Sony ROX HD have committed to raising the bar, by not just curating good....