Sideways has won the digital mandate for Sleep X and in this journey, it will help to build a strong positioning for the brand which will translate....

With Valentine’s Day just a couple of days away, brands have been coming out with various campaigns to tap into the consumer sentiments around....

SleepX, the e-commerce brand from Sheela Foam Ltd. (makers of the Flagship brand Sleepwell) has announced the launch of a brand-new and quirky....