TikTok

Advertisers are increasingly deviating from platforms like YouTube and Meta as they prefer Tiktok, according to Maria Rua Aguete, Senior Research....

A report created by Redseer in partnership with TikTok found that the upcoming football tournament in the region will provide a boost to the festive....

Charlotte Newton, Analyst in the Thematic Intelligence team at GlobalData, a leading data and analytics company, offers her view: “Tiktok is....

As 2022 continues to be a challenging time for media investment. Budgets were quick to be cut when the pandemic hit, then came back with the economic....

With the everyday rise in popularity of the Chinese short-video platform TikTok. Meta-owned Instagram and Google-owned YouTube have rolled out new....

New research from Omdia reveals nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe....

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.....

Instagram has begun testing a new, full-screen version of its main feed display that makes IG content look a lot more like TikTok, capitalising on....

ONE Championship™ (ONE) ranks top five in viewership and engagement among all major global sports properties, according to a recent report by....

YouTube has announced a new Shorts Shelf display on its Trending page in this era of short-form video trend. This feature will highlight the best....

Narrating a story in less than 15 seconds would have been an unthinkable proposition a few years ago. The explosion of diverse mediums, however, has....

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing....