There is a new trend that the advertising industry is now witnessing – ads in recent months have been made with no big ad agencies being....
Recently, there was a lot of hullabaloo over Akshay Kumar appearing in a Vimal Elaichi ad. The actor faced a lot of flak on social media for....
Sebamed, a German personal care brand, has launched a new campaign, wherein it names well-known soap brands such as Lux, Pears, Dove and even....
Fair & Lovely to Glow & Lovely, Dunkin Donuts to Dunkin, Kraft and Heinz to KraftHeinz, UrbanClap to Urban Company, Hutch to Vodafone –....
Some companies go through several iterations of rebranding before they get it right and some don’t change their corporate identity for decades.....
Think food ads and one can visualise drool-inducing images of freshly made, piping hot delicious dishes. But Burger King has decided to go the....
In August this year, the Parliament gave its nod to the landmark Consumer Protection Act, 2019 which aims to protect the rights of consumers by....
8th November seems to be a date booked by Kotak Mahindra Bank. Just like Salman Khan launches a movie every Eid and that date seems to be exclusive....
The panel discussion on ‘Embarking into 2020’ at MOBEXX 2019 highlighted the importance of behavioural patterns of users on different....
