Taking 'Make in India' baton, Vatika to invest 100 crores in Indian QSR Restaurants

Vatika Group, a diversified organization with interests in Real Estate, Hotels, Fine-Dining Restaurants, Education, Business Centers and Facilities Management across the country, announces its plans to diversify in the Quick Service restaurants business with an initial investment of Rs 30 crores taking the make in India Baton forward. The QSR market has been steadily growing at 20% CAGR and is likely to reach 1900 USD Million mark soon. The space of Indian centric QSR remains vacant.

Indian cuisine is widely accepted as one of the most broad-ranging and interesting cuisines worldwide. The regional diversity manifests and is visible in the spread and strength of regional cuisines. Thus, Nukkadwala spent two years to create an all-inclusive menu after extensive research of flavors found across the length and breadth of India.

Nukkadwala aims to present local favorites and nostalgia centric flavors food in an organized and hygienic environment, something that has never been attempted before. The quick service model shall allow attending to the time-poverty of today’s consumers and rapidly expanding the footprint to venture into newer parts of India and catering to the widespread, value-centric Indian audience.

Nukkadwala is being positioned as age-, class-, and occasion-agnostic and with a low cost-to-sales ratio. Indian food will not only continue to be relevant in India, but will thrive and reach new pinnacles of innovation and rediscovery in the years to come. This will happen largely because of, and not despite, a huge youth population in the country, which is as happy to consume ethnic local foods as much as Pizzas and Burgers. Nukkadwala would be India's newest chain of Quick service smart and stylish quick service restaurant chain, for the value conscious. A new category altogether, Say a Prêt range of restaurants. Young, Vibrant, Stylish.

Best in the industry workforce, superior processes, state of the art technology, efficient operations, supply chain and intelligent Capex planning allows us to offer top service without charging heavily. Located in business centers and other high traffic areas each establishment shall have its its own personality on one hand and the same brand spirit on the other. Smart, Stylish and Smiling

“Inspired by a billion foodies, Nukkadwala revives the zing and essence of India's rich culinary heritage. Nukkadwala shall allow one to savour the same authentic flavors and relish the rush with every bite. Nukkadwala offers the choicest delectable treats from the streets across India, right in your neighborhood all under one roof. Now, Nukkadwala is aiming at making Indian flavors recognized globally, just like McDonalds customized their burgers according to our tastes. The idea is to popularize local Indian flavors across the world, just like our mouth waters at the mere mention of Italian pizza. Deployment of state of the art technology would aim to enhance the guest experience, aid the operations and drive down the costs “said Mr Gaurav Bhalla, Managing Director, Vatika Group.

“Nukkadwala aims to enrich to the experience of each of its customers with unique encounter unanimous to all our locations.  This experience encompasses the signature style with which we extend our hospitality to all our guests, including unrivaled cuisine” added Mr Gaurav Bhalla, Managing Director, Vatika Group.

Vatika Group is opening the first such outlet at Sohna Road a premium locality in Gurgaon. With a vision to grow rapidly in the QSR business the group has signed up another four locations in the NCR.

Mr. Bhalla added, ‘’Vatika Hotels were the first to establish Starwood’s ‘Westin’ Brand in India and currently own Westin Gurgaon & Westin Sohna with Jaipur & Pondicherry properties under active planning. We also own Vatika Business Centre, operating 3000 seats over 0.5 million sq. ft across India. Vatika Business Centre plans to double its capacity over the next 36 months. Vatika is also managing 45 million sq. ft of space through its Facilities Management Division ‘ENVIRO’. We also plan to expand our award winning premium restaurant Brands ‘56 Ristorante Italiano’ & ‘Coriander Leaf’ across India.”