Tara Jewellers launches Mumbai flagship store at Bandra

Tara Jewellers, the retail arm of Tara Jewels Limited, today launched their new format Mumbai Flagship store in the queen of suburbs ~ Bandra. Bringing unmatched jewellery shopping experience with the finest jewellery collection, the store is located at Queen's Palace, Near Moti Mahal, Waterfield Road, Bandra West.

Tara Jewellers at Waterfield Road, Bandra sprawls at over 1200 square feet. The space ensures uncluttered, smooth jewellery shopping environment. Tara's store at Bandra is a design gem; the layout of the store, which has been especially designed by international design consultancy, Fitch, promises customers a truly innovative shopping experience that has never before seen in India. An inviting decor in shades of purple makes the store warm and inviting, yet in complete harmony with the contemporary furniture, bold displays and modern lighting that are designed to bring out the best in the jewellery.

Clients have the opportunity to get up close and personal with the pieces that are showcased on the gallery wall with the collections displayed vertically for the best browsing experience. An "open' workshop enables clients to see the "behind the scenes' of Tara's craftsmanship and also watch any changes or repairs in utmost transparency.

Rajesh Pratap has specially designed the uniforms under his institutional wing christened "Function". It is his initiative is to cater to the functional needs of a business specifically focusing on uniforms which capture the ethos of the brand they represent yet at the same time are appealing, modern and made with the sensibility that is synonymous with the Rajesh Pratap stable. Above all the uniforms serve the purpose they are designed for and cater to the staff requirements besides providing an instant platform for projecting the brand image of Tara Jewellers.

Speaking about the launch, Rajeev Sheth, Chairman & Managing Director, Tara Jewels Limited, said, "The retail revolution has opened the flood gates for national and international brands to make inroads into the Indian market, luring the customers with creativity and innovation. This has made branded jewellery, the new market mantra, which promises to suit the needs and budget of every Indian pocket. Tara brings in the finest jewellery with designs tailored to suit Indian consumers needs and preferences. With our new format stores, we look forward to change the way people shop in India."

Commenting on the launch, Vikram Raizada, Executive Director Marketing, Retail & Business Development at Tara Jewels Limited said, "We are delighted to bring the Tara Jewellers experience to the neighborhood. It has always been our endeavour to provide consumers with a wide range of premium jewellery at affordable prices in an unmatched shopping ambience. Instilling confidence and faith amongst our customers, we offer exclusive 100% buy back policy to our esteemed customers backed by the assurance of hallmarked gold and certified diamonds'.

Tara Jewellers showcases an assortment of over 20,000 exquisitely crafted designs keeping today's woman in mind. The designs are subtly blended with contemporary and timeless class with the best quality diamonds. Collections are perfect for all occasions whether it is a formal business meeting or cocktail party. Tara emerges through a confluence of the combined facility of state of the art technology and the skills of some of the best designers in the business.