Tara Sharma announces the the launch Pinkberry in India!

Yogurt retailer Pinkberry, has expanded into India, its 19th global market, with the opening of three stores in Mumbai, Bengaluru, and Chennai on the same day.

Ron Graves, Pinkberry CEO, says, “We’re excited to introduce Pinkberry’s high quality, unique and original yogurt experiences to India and we couldn’t have picked a better partner than JSM Corp who are equally passionate about bringing the goodness of fresh and frozen yogurt to their community and singularly focused on exceeding our customer expectations every day.”

Pinkberry will join India's booming restaurant sector as a destination for Indians to experience its high quality frozen yogurt with its signature light and refreshing taste and clean finish. At the same time, Pinkberry will introduce its new fresh, not frozen strained yogurt platform including fresh yogurt bowls and lassis prepared with locally relevant recipes. Pinkberry will encourage Indians to experience yogurt as a delicious, convenient snack or meal as a part of an active, healthy lifestyle.

Jay Singh, the co-founder of JSM Corporation Pvt Ltd who also operate Hard Rock Café, California Pizza Kitchen and Trader Vic’s in India said, “We are very excited to introduce Pinkberry to the Indian market. With our combined understanding of the traditional value of yogurt in India, we hope to encourage the experience of a complete yogurt meal. We are confident the premium experience and the refreshing light frozen yogurt will soon become a part of everyday life, much like that of Pinkberry lovers across the world.”

Pinkberry and JSM Corporation worked together to authentically regionalize the menu with locally relevant flavors, recipes and toppings. The menu in India will include:

• Frozen yogurt with a localized Green Apple flavor among the 6 offered
• Toppings specific to the region include fresh diced chikoo, poppy chikki, mint and tamarind chutney and chopped dates
• New lassis made with yogurt that are refreshing and not too sweet in local flavors like chikoo and mango
• Fresh yogurt bowls that are topped with local favorites - like Dhokla and Khatta Meetha

“When you grow as fast and as geographically wide as Pinkberry, it becomes tempting to cut corners and compromise, but we refuse to do that.” says Ron Graves CEO of Pinkberry. “We don’t measure our success on just the number of stores we open.” says Ron Graves CEO of Pinkberry. “We will measure it with the number of customers we will have coming back on a routine basis, not because they just love the taste of our products, but because our entire experience exceeds their expectations.” added Graves.