TARC appoints PROSE Integrated as their communications partner

TARC, one of the largest real estate development companies and land bank holders in the New Delhi Metropolitan Area, has associated with PROSE Integrated for its communication mandate.

TARC aims to leverage the growth wave post-COVID and develop projects across different verticals such as upscale high-rise residential condominiums to hospitality and boutique retail. The company has plans to launch numerous projects in 2021-22, while transforming urban living spaces.

PROSE has been selected to support and associate with TARC to position the company and effectively communicate their seamless and wholesome approach to lifestyle living across the business and consumer ecosystem.

The communications mandate covers strategic planning, ideation, content support and heighten thought leadership for TARC. PROSE will focus on accentuating the brand's leadership position in the industry and support TARC achieve its business and communication goals. PROSE will also assist TARC with integrated Investor Relation (IR) strategy and planning, including navigating complex legal and regulatory framework.

Elaborating on the development, Mr. Amar Sarin, Managing Director & CEO TARC, says, “We are elated to work with PROSE, to make the brand presence stronger as well as have sustained engagement with various stakeholders of our business ecosystem. We aim to offer our customers curated services and set higher benchmarks with every project we launch and our synergies with PROSE will be crucial to achieve this objective.”

Commenting on the association, Setu Shah, CEO, PROSE Integrated, says, “We are delighted to associate with TARC in creating awareness and cementing thought leadership of the founding team. Our team has been catering to several brands in the real estate sector and are geared up to deliver great strategic advice and visibility to TARC. Our Delhi office will also be deploying our client servicing BOT on this project for automation and seamless updates.”