Tata CLiQ Palette releases #YourBeautyMatchmaker campaign

It can be a never-ending process of searching, researching, and getting lost in a sea of reviews and recommendations to find the best beauty products for your skin type, hair type, and skin tone. Beauty is almost as personal as finding the ideal companion. One needs all the assistance possible, including curated information and personalised product recommendations tailored to one’s specific beauty needs. Someone who acts as a matchmaker.

Tata CLiQ Palette, India’s beauty matchmaker from the house of Tata, is here to play that part in one’s beauty journey by personalizing every customer’s experience to match their unique beauty needs. A one-stop shop for all things beauty, the app provides personalised recommendations on beauty products to consumers based on their specific hair and skin type, beauty goals, and more. It has a curated assortment of authentic products from over 1000+ international and premium brands across categories like make-up, skincare, fragrances, haircare, bath & body, and men’s grooming. The brand has roped in renowned actor and beauty aficionado Kriti Sanon as its brand ambassador.

The #YourBeautyMatchmaker campaign, created by Havas Worldwide India and starring Kriti Sanon, is a series of films that aims to introduce beauty lovers to this matchmaker that helps them find the right products, connects them with a beauty community, and offers access to tips and tricks from celebrity experts. 

Kriti Sanon, as the face of Tata CLiQ Palette, perfectly echoes the brand’s youthful and playful personality as she engages in fun banter with friends and family in the films while she goes on a journey of right-swiping on personalized beauty recommendations from the app.    

Speaking about the campaign, Mitali Parekh Acharya, Director – Marketing, Tata CLiQ Palette, said, "Tata CLiQ Palette is a tech-enabled beauty destination that aims to bring a new approach to how people discover and shop for beauty, which is further reinforced by the #YourBeautyMatchmaker campaign. Kriti Sanon’s banter in the films is aimed at sparking conversations about fulfilling every individual’s unique beauty goals. With our state-of-the-art AI-enabled beauty ID technology, the app helps match every customer with personalised beauty product recommendations. We look forward to consumers finding their beauty match on Tata CLiQ Palette." 

Commenting on the campaign, Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “Everyone in the world of beauty is looking for the perfect match. But in the process of looking for it, we find ourselves caught in a continuous loop of researching, looking for the best products, becoming tangled in reviews, and getting confused by advice from friends. Tata CLiQ Palette's Unique Beauty ID technology allows you to flirt with all the possibilities that are tailor-made for you. We hope to create a conversation around personalization in the beauty sector with Kriti Sanon's interesting banter with friends and family discussing the wonderful app in the campaign.”

Tata CLiQ Palette’s revolutionary feature, Beauty ID, cuts through the clutter by asking the user a carefully curated set of questions. This intelligent system collects essential information about your skin type, concerns, preferences, and beauty goals. With this knowledge, Beauty ID harnesses the power of artificial intelligence to analyze the user’s responses and generate tailored recommendations.

Speaking on the partnership with Tata CLiQ Palette, actor Kriti Sanon said, "I am elated to have found my beauty match with Tata CLiQ Palette. I truly believe that beauty is born from our uniqueness and is a deeply personal journey. Tata CLiQ Palette serves as a trusted advisor by understanding one’s beauty needs and goals in detail to recommend the right products. As I discover and experiment with my beauty goals with Tata CLiQ Palette, I also look forward to encouraging everyone to be authentic and get their beauty game on by expressing their individual identity".

As India’s beauty matchmaker, Tata CLiQ Palette is redefining the way one discovers beauty through a tech-led approach, thus elevating the experience and making shopping for beauty easier.