Tata Mumbai Marathon and Club Vistara Forge New Partnership for 2024

Tata Mumbai Marathon, Asia’s most prestigious marathon has partnered with Club Vistara, the frequent flyer program of Vistara - India’s finest full-service carrier; marking this the loyalty program’s first-ever sports sponsorship. Club Vistara, India’s fastest rewarding frequent flyer program, joins Tata Mumbai Marathon (TMM) as the official Loyalty Partner. This momentous collaboration between the two, signifies a major leap for both brands, showcasing the power of participative sports, in fostering meaningful partnerships.

The partnership between TMM and Club Vistara aims to enhance the overall experience for the participants, offering exclusive benefits for runners and their companions. Participants, along with one additional person, can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive on-board offers, and special enrolment privileges with Club Vistara.

Ranked among the top 10 marathons in the world and a World Athletics Gold Label Road race, the Tata Mumbai Marathon 2024 will be held on 21^st January 2024 and will witness the world’s finest athletes take centre stage. Promoted by Procam International, the event has sparked a running revolution and re-defined the health, wellness and giving paradigm in our country. Today, running is the fastest-growing participative sport in the country, as over 1000 new amateur runners lace up and hit the roads, every single day.

As part of the association with Tata Mumbai Marathon, runners can avail of the following exclusive offers from Club Vistara:

• 15% Discount on Economy Class Fares
• 20% Discount on Premium Economy Class Fares

Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and it has been the winner of several ‘Best Airline’ awards, besides being lauded for world-class cabin cleanliness and upholding high safety standards. The only Indian carrier to feature amongst World’s Top 20 Airlines, Vistara has been named ‘16th Best Airline’ globally while also being recognised as the ‘Best Airline in India and South Asia’ for the third time in a row, ‘Best Airline Staff in India and South Asia’ for the fifth consecutive year, ‘Best Cabin Crew in India and South Asia’ for the third time in a row and ‘Best Business Class Airline in India and South Asia’ for the second time in a row at the coveted World Airline Awards 2023 by Skytrax. Vistara also received the ch-aviation Asia’s Third Youngest Airline Fleet award for the second consecutive year.

Commenting on the association, Deepak Rajawat, Chief Commercial Officer, Vistara said, “It has been our constant endeavour to offer a distinguished lifestyle experience to our loyal customers that goes beyond just air travel. We are delighted to associate with the Tata Mumbai Marathon as we explore this new aspect of benefits to our customers through this meaningful sports sponsorship. We are confident that Club Vistara members will appreciate the proposition this partnership brings to them.”

Vivek Singh, Jt MD, Procam International, said, “We are thrilled to be announcing Club Vistara as the Loyalty Partner for the Tata Mumbai Marathon 2024. This collaboration is a significant step for us both and a testament to Tata Mumbai Marathon’s position, as a premier sporting event of India, and Asia. Running has proven to be an effective platform for brands and this partnership will help elevate the overall experience for our runners. We're about to embark on a journey where the sky isn't the limit, but rather the beginning of endless possibilities."