Tata Neu- shopping mein aapka partner

 Placing the consumer’s feedback at the heart of the messaging, the films focus on the app’s unique, simple, and easy-to-use rewards – ‘NeuCoins’. The films demonstrate the benefit of shopping on Tata Neu, which is earning NeuCoins on every purchase (1 NeuCoin = 1 Rupee). 

 The campaign went live on Wed. 5th April during the Tata IPL 2023 Rajasthan Royals v/s Punjab Kings match. Inspired by the action-packed IPL commentary, it brings alive the key benefit of shopping on Tata Neu, through the slice-of-life moments of people like you and me:

 Watch the films here

 

Seema Ji Ka Masterstroke: Well played! Seemaji's perfectly timed stroke landed Meenu a watch. What will you get with your NeuCoins?

 

Seemaji, fed up with the sweltering heat, ordering an AC on Tata Neu and earning 2000 NeuCoins i.e. Rs. 2000/- in the bargain. In walks the maid Meenu, who is late yet again. Meenu is pleasantly surprised when Seemaji orders a wristwatch on Tata Neu for her, with the 2000 NeuCoins in her account!

 

Ghosh Babu & Chintu: Aye Shabbash! Ghosh Babu’s NeuCoins made Chintu's day. What will you do with your NeuCoins?

 

Ghosh Babu scores 500 NeuCoins i.e. Rs. 500/- shopping for daily groceries on Tata Neu. In walks Chintu, his son, with his report card in hand and a downcast face. Ghosh Babu is prepared for the worst but is hit with a Googly when he sees that his son is a topper, in the report card. Ghosh Babu decides to reward his son by buying him a pair of cool goggles onTata Neu with the 500 NeuCoins in his account!

 

Mister Chaturvedi: Power-hitting at its best! Husband scores brownie points for life with his NeuCoins. What will you do with yours?

 

Mrs. Chaturvedi sees two buckets full of dirty clothes in the bathroom due for washing. She hands her husband cleaning materials. Smart Mr. Chaturvedi whips out his smart phone and orders a washing machine earning himself a whopping 2000 NeuCoins i.e. Rs. 2000/-.

 

But the story doesn’t end there. Mrs. Chaturvedi hands him a broom to sweep the house. With the help of his 2000 NeuCoins, smart Mr. Chaturvedi purchases a vacuum cleaner at Croma! Remember, you can redeem your NeuCoins at a store as well.

 

Hina Ki Partnership: What a partnership! Hinaji and Tata Neu Card have changed the game! What will you do with your Tata Neu Card?

 

Hinaji wants to buy a new laptop but she hesitates. She then removes her Tata Neu HDFC Bank Credit Card to make the purchase and wins 10% NeuCoins in the process. Earn up to 10% NeuCoins every time you shop on Tata Neu.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising