Tata Starbucks announces a collab with Netflix's 'The Archies'
Starbucks kicks off the Holiday season with the announcement of a collaboration with Netflix for the highly anticipated film 'The Archies.' Set in 1960s India, 'The Archies' is a live-action musical that reimagines the beloved Archie comics in the idyllic town of Riverdale. As part of this unique collaboration, Starbucks introduces #TheArchiesHolidayClassics—a special range of beverages inspired by Archie, Veronica, and Betty.
The Archies stars Suhana Khan as Veronica, Khushi Kapoor as Betty, Agastya Nanda as Archie, Vedang Raina as Reggie, Aditi Saigal as Ethel, Yuvraj Menda as Dilton and Mihir Ahuja as Jughead. The high-energy film centers around friendship and the importance of spending time with friends.
The collaboration between Starbucks and Netflix goes beyond the film itself. It aims to capture the essence of friendship and togetherness depicted in the story with the messaging of #ItStartsWithYourGang encouraging people to cherish moments spent with friends and emphasizes the idea that meaningful connections begin with the people closest to us...even better done over a cup of ‘The Archies’ gang’s favourite holiday-special beverages at Starbucks!
Transporting viewers back to the 1960s in Riverdale, the collaboration between The Archies and Starbucks brings a nostalgic journey to life. The film begins with a Starbucks partner calling out Veronica's favorite drink order, setting the stage for each member of The Archies crew to enjoy their time at a retro Starbucks store. The gathering of good friends culminates in the shared experience of savoring festive beverages served in iconic Starbucks Red Cups. The film ends with the message, 'Now Serving the Archies gang and Yours!' This captivating film will dominate Starbucks' social media, digital communications, and in-store experiences from November through the New Year in 2024.