TBWAIndia reveals how culture of learning is being re-written in India

The strategy team of TBWAIndia that tracks emerging and shifting culture has now analysed the evolving education ecosystem in India, in their latest report, ‘The Progress Card of Education’. The report encapsulates how technological leaps, increasing investment in education, changing mindsets, and new policies are leading to a paradigm shift in the education sector of India.

The report, co-authored by Rajagopalan Narasimhan and Sanjana Jathar from TBWAIndia, captures how the traditional idea of schooling is being de-templatised and the roles of key stakeholders are becoming more dynamic and demanding than ever. It also sheds light on how learning is evolving out of rigid systems to democratised ones that are mindfully fostering imagination, understanding, and knowledge sharing.

As per the report, “Education has been referred to as a ‘passport to our future’, but historically Indian education has struggled to match expectations of its participants and critiques alike. However, with the advent of new investments in the education sector and technological leaps, the education sector is witnessing a paradigm shift in India. Changing generational mindsets, a global pandemic and the National Education Policy 2020, has questioned every sacred dogma of education in India.”

The report aims to inform brands about the emerging cultural shifts and business opportunities with learning becoming democratised, tech-driven, and mindful.

“It is fascinating to see the imaginary limits of learning disappearing as we witness schooling beyond schools, teaching beyond teachers, studies beyond the syllabus and students across age groups,” said editor of the report, Rahul Megharaj, AVP - Strategic Planning, TBWAIndia.

Satish Krishnamurthy, Chief Strategy Officer, TBWAIndia, added here, “I have always believed in the process of life-long learning and the advancement of ed-tech in the past couple of years has helped even professionals like us to continue learning even decades after our graduation. I believe, we are rapidly detaching from age-old pedagogy, and we are witnessing a sort of sequel of traditional schooling in India.”

 For More Details: bit.ly/3nQhaB3