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TBWAIndia, WATConsult win Bronze Cubes at ADC 98th Annual Awards

TBWAIndia Mumbai won a pair of Bronze Cubes, while WATConsult Mumbai picked up one Bronze at The One Club for Creativity’s global ADC 98th Annual Awards ceremony in New York. 

TBWAIndia Mumbai won both of their ADC Bronze Cubes in Product Design for “Blink to Speak” on behalf of NeuroGen Brain and Spine Institute/Asha Ek Hope Foundation. One Bronze was given for Design for Good – Product Design – Single, and the other for Science/Medical – Single or Series. The work also won a Merit in Publication Design, Design for Good – Publication Design – Single. 

WATConsult Mumbai also won a Bronze Cube for Project Nanhi Kali “#PowerlessQueen” in Interactive, Games – Web/Social Media – Single. 

Ananya Khaitan from New Delhi won an ADC Merit for “From Addict to Convict” on behalf of Vidhi Centre for Legal Policy in Publication Design, Books – Limited Edition/ Private Press/ Special Format – Single. 

A Merit was also awarded to Black Swan Life Communications Mumbai for Amar Tea “Tea Society” in Photography, Product/ Commercial – Series. 

Global awards results 

ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” on behalf of The New York Times. The stellar work also received Best of Disciplines honours in both Advertising and Motion/ Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/ Film Craft. 

Top honours at the ADC 98th Annual Awards, based upon cumulative ADC Cubes and Merits won across all disciplines, are: 

Agency of the Year – TBWA Hakuhodo Tokyo

Network of the Year – TBWA Worldwide

Boutique Agency of the Year – Akestam Holst Stockholm

Design Studio of the Year – The New York Times Magazine New York

Production Company of the Year – Furlined Santa Monica

Brand of the Year – AIG

ADC 98th Annual Awards Best of Discipline winners are as follows: 

Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times

Brand/ Communication Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace

Fashion Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner

Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery

Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders

Motion/ Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times

Packaging Design: TBWAChiatDay New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters

Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine

Product Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Publication Design: TBWAChiatDay New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa

Typography: TBWAChiatDay New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic. 

TBWAHakuhodo Tokyo won the most ADC Gold Cubes from an agency this year with eight, all for “Pride Jersey” on behalf of AIG. TBWAMedia Arts Lab Los Angeles with OMD Worldwide Los Angeles was next with six Golds, all for Apple “Welcome Home”. 

The number of entries for the ADC 98th Annual Awards increased 11 per cent over last year, received from 48 countries. There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries. 

Click here for the complete list of all ADC 98th Annual Awards winners sorted by agency. 

The ADC 98th Annual Awards is supported by sponsors, including Shutterstock. “Shutterstock is proud to be a long time sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock. “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organisation to produce programming that identifies and elevates excellence in creative storytelling.” 

Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences. In addition, new ADC Annual Awards sub-categories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths. 

Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed. 

The ADC 98th Annual Awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners). The global ADC Annual Awards honours creative excellence in craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and celebrates the intersection of advertising and the arts.

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