Team Pumpkin wins Performance Marketing Mandate for JhaJi Store

JhaJi Store has selected Team Pumpkin as its performance marketing agency. The decision came after Team Pumpkin displayed their competence in understanding Jhaji Store as the best among all competing agencies. 

Originating from Darbhanga, Northern Bihar, JhaJi Store is a homegrown brand started by Kalpana Jha and Uma Jha. The online pickle store sells authentic achaar that is made using traditional recipes. The ingredients are sourced from small-scale, local farmers across the region. The brand is driven by the aim to capture the earthy, rustic flavors of Bihar while providing employment to underprivileged individuals. The company has secured investments from over 20 angel investors who support this venture. This includes Vineeta Singh (Sugar Cosmetics) and Namita Thapar (Emcure Pharma) from Sony TV’s Shark Tank. 

JhaJi Store uses performance marketing as a profitable customer acquisition channel across Facebook, Google, and Amazon and intends to continue scaling the channel.  Their choice of Team Pumpkin comes after multi-agency pitches and will be serviced by Team Pumpkin’s performance marketing wing - ROIsted.

Reflecting on the partnership, Marketing Manager Neelesh Jha said, “We started JhaJi Store with the objective to take Mithilanchal to the world. We want people to experience the wonderful heritage of the land through their palates. Performance marketing plays an important role in getting the message across. We look forward to Team Pumpkin’s help in amplifying the message in the most effective manner possible.” 

Ranjeet Kumar, CEO of Team Pumpkin, commented, “As a Bihari myself and an avid consumer of the brand, I could not be happier to have JhaJi Store onboard with us. Every product makes me reminisce about the handmade achaar I would come home to, made so lovingly by my mother. Every achaar by JhaJi Store feels as if it’s created with so much care. A brand like this deserves to be known the world over, and this is exactly what our team will ensure to achieve via our digital marketing efforts.”