Text 100 India on a winning spree, expands beyond tech specialization

Text 100 Mumbai will be launching NeuroFocus into the Indian market following a competitive pitch. As the worldwide leader in neuromarketing, NeuroFocus are looking to replicate this success in the growing Indian economy and chose Text 100 for the intelligence and understanding of the Indian market the consultancy was able to provide. NeuroFocus draws on neuroscience and business experts from Oxford, U.C. Berkeley, MIT, Harvard, Columbia, and the Hebrew University to develop better methods of understanding consumers' responses to brands, products, packaging, retail marketing, and advertising.

According to Tom Robbins, Director of Content and Public Relations for NeuroFocus, "The quality of thought, and thoroughness and ingenuity of Text 100's proposal won our vote, and we are enthusiastic about building a very successful campaign." On the heels of the India pitch, NeuroFocus has also appointed Text 100 in the UK for project-based work.

Text 100 New Delhi continues the new business momentum with the appointment to manage public relations for Kelly Services India Pvt. Ltd, a leader in providing workforce solutions. The company offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, contract and permanent placement basis. Kelly has been at the forefront of the recruitment industry for over 60 years and has set the industry benchmark with its innovative recruitment and retention strategies. The team at Text 100 will be working with Kelly Services to create and enhance its reputation as a leader in the Indian recruitment industry and highlight its expertise across key verticals. Leveraging industry case studies, white papers and reports from Kelly Services for the India market will be a key component of the PR campaign.

Gurleen Walia, Head Marketing-India, Kelly Services India Pvt. Ltd. said, "We are glad to partner with a global agency like Text 100 and hope to create a stronger brand image for Kelly in India. The team's understanding of the staffing and recruitment space well and a detailed articulation of our strategy to keep Kelly Services stand apart from other players in the market was a key reasons for choosing them as our partners.".

Managing director for Text 100 India, Sunayna Malik said, "It's gratifying to kick off our new financial year with such a solid start, and is a testament to the incredible work our team has put in to winning these clients. We're looking forward to embracing the challenge of working with clients in new industries and are confident of delivering the same outstanding results that our technology clients demand and receive."