The ‘Magic’ Behind Amazon Deliveries: Heartfelt #MagicHaiAmazonHai ad

Bringing the festive spirit to life, Amazon India celebrates its employees, associates and partners, who play a key role in delivering a delightful festive season to customers, with the launch of the #MagicHaiAmazonHai campaign. The campaign puts the spotlight on Amazon India’s employees, associates and partners, who are committed to offering the widest selection, fast and reliable delivery and a trusted and convenient experience to customers during the festive season and beyond. 

Amazon employees, associates and partners from diverse backgrounds and different regions of the country have been part of the festive season event every year at Amazon. The campaign film provides behind-the-scenes into the efforts of the people that go into making speedy and reliable order deliveries to customers. 

Conceptualised by The Minimalist, the three-week-long campaign unfolds the brand narrative of speed, reliability and service efficiency backed by people, process and technology. To generate intrigue and anticipation, two teaser videos were released, offering a glimpse of the campaign's essence. The film features a catchy and energetic jingle that encapsulates the theme of the campaign. This is complemented by visuals showcasing the intricate processes involved in delivering an order and the dedicated individuals who make it all possible. 

Additionally, an influencer-led activity was deployed, wherein a hook step choreographed around the jingle chorus engaged the audience. The #MagicHaiAmazonHai hook step challenge was launched encouraging people to join in and celebrate the efforts of the Amazon India team in spreading festive cheer. The campaign received an overwhelming reach of over 21 million and garnered more than 32 million views in the first 15 days. 

Commenting on the campaign, Madhavi Kochar, Head – Corporate Communications, Amazon India said, "At Amazon, our people are at the heart of our business and we believe that our network, infrastructure, technology, and processes are only as strong as the people that power them. Our employees, associates, and partners create the kind of human magic that leads to customer delight. #MagicHaiAmazonHai is a celebration of their hard work and commitment to making our customers' celebrations truly magical." 

Sahil Vaidya, Co-Founder, The Minimalist added, "Crafting the #MagicHaiAmazonHai campaign was a remarkable journey, aimed at showcasing the unseen efforts that fuel the magic of Amazon India. It's a tribute to the incredible individuals who create customer delight during the festive season. The team at The Minimalist had an absolute blast building this exciting, multi-layered campaign"

Join Amazon India in celebrating the magic behind every delivery, every smile, and every festive moment. Express your gratitude with #MagicHaiAmazonHai.